The community housing project in the heart of nature just outside Prague was being prepared for years, and often changed throughout the whole process. In collaboration with the London-based firm Harrison & Fraser, we created a complete visual and communicational strategy based on the existing logo, which was supposed to speak to families with a relationship to nature and a love for quality architecture. The individual structures were designed by some of the biggest names in world architecture, including Richard Meier or John Pawson. We set the direction for the catalogue’s graphic design, designed brochures for each building, as well as the community village, the website and other promotional materials.
Design: Michal Smejkal, Katka Orlíková, Denisa Myšková, Ondřej Lím
Brand strategy: Harrison:Fraser
Cooperation: Radka Lím Labendz (production), Michaela Freeman (copywriting)