Malý Velký

The M/V beer bar offers something “special” for those who like to get a taste for the rich world of beer styles, and not only the specials. In the words of the owner, head brewer and founding father of the Falkon flying brewery Jakub Veselý: “this bar is about breaking myths and stereotypes.” (Edit 2021: unfortunately, the M/V bar did not survive the coronavirus lockdown, but still lives on in the form of an internet store.) The purely simple but flexible wire logo can be used in any format and can be reduced to its most abstract shapes – a mere diagonal line.

Year: 2017
Client: Falkon Brewery 
Design: Michal Smejkal
Font: Pilcrow
Photo: Symbiont, Falkon