The company Smartest Automation develops tools for the automation of applications and their individual layers. They implement tests and troubleshoot, providing flexible and custom-made services to their clients. We used a combination of saturated colors derived from the coding workflow, dynamically pulsing fragments, and a logo, which we also designed in an iconic version made up of the company’s initials. Although the Sul typeface (Sul = ‘south’ in Portuguese) we used belies a geometrically strict genealogy, it lightens up the technical characters and brings a fitting emotional charge to the overall design.

Year: 2020
Client: Smartest Automation
Design: Michal Smejkal
Font: Sul Sans

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