Whoever has visited Holešovice’s multicultural space, which was founded in a successfully renovated former industrial plant, will immediately understand the motivations for the logo design. The characters are custom-made, the construction is just as raw as a scrum of pipes, details are redundant – there is no space for anything fragile. The basic color scheme is simple: searing red.
Client: La Fabrika
Design: Michal Smejkal
Font: Stratum 2
Interior photo: Gabriel Fragner